Using Custom Cotton Tote Bags to Optimize Brand Awareness

Coming up with smart promotional tools can be a struggle. Pamphlets, key chains banners, and mugs – all of them are way too conventional with almost zero practical usage in our daily lives. You should think about something eco-friendly and functional. How about custom tote bags with your company logo or name printed on them? Sounds amazing, right?

There are many Chinese supplier of cotton bags that offer customize cotton bags at fairly competitive prices. The best bit? You can order in bulk and can make them a part of your company’s ultimate marketing strategy.

We’ve put together the most relevant advantages of using custom cotton tote bags to optimize your brand awareness.

Grow Your Business

A head-turning custom cotton tote can make a huge impact on your brand awareness. Portraying your business logo on the front can be an effective way to exhibit your brand to hundreds and thousands of people in your target market. The name or logo of your business on top of an eco-friendly bag instantly draw the attention of your environmentally conscience clients.

Try to include your contact details on the bag in order to increase potential trade. Custom cotton tote bags not only increases brand awareness, but can also be used to market your social media campaigns, events and causes.


Unlike other products, custom tote bags are relative inexpensive. The best thing is these bags can easily get your message across without much difficulty. If you’re really on a tight budget, yet want to use an effective and result-driven promotional tool, custom cotton tote bags can be your safest bid.

Stylish and Functional

The best thing about personalized cotton tote bags is that they’re available in a huge variety of styles, colors and sizes. You can also include some relevant products into the bag to make them even more relatable and memorable.

Promotes Brand Recall

There is no denying the fact that prospects will be more likely to remember the great business campaigns. With personalized tote bags, your potential clients will be able to remember the name of your business as long as they see and use these bags. Custom cotton tote bags are not just plain business souvenirs. In fact, they’re strong and influential branding tools that can attract more prospects in a shorter span of time. To show the creative side of your business, you can also select an artwork or an image that symbolizes the true nature of your business.

Portrays the Eco-Friendly Nature of Your Business

With increased awareness about eco-friendly products, many clients today prefer doing a business with companies that respect eco-friendly practices and procedures. With eco-friendly custom tote bags, you can easily convey the eco-friendly nature of your business.

Tangible Marketing

No matter how strong your web presence is, a lot of people simply fails to keep track of their vendors while using their smartphones. It’s actually easier to recall a printed brand name than to just see it in an online advert. Also, clients will be more likely to recall a face to face meeting and the moment when they received your custom totes.

There you have it. Using personalized tote bags as a brand awareness tool is a definite win-win for your company and your clients. Stay creative and make sure you think out of the box to express your brand identity in the best possible ways. Using custom cotton tote bags is an affordable and effective way to gain the attention of your target audience.

Which of the suggestions mentioned above was the most inspiring for you? Share your feedback in the comments section below.